When Less is More!

Now, we are all striving to make our products as green as possible.  At Salt Spring Island Soapworks, we are researching PCR bottles…post-consumer recycled that is.  Just so much better!  And we are constantly looking at new forms of packaging…like containers that melt.  It gets a bit complicated; we reseached bio-degradable bags only to find out that they truly weren’t…just sort of degraded a little faster than the 1000 years it takes regular plastic in the landfill.

A wealth of new ideas and products is hitting the market, along with some things, like the PCR that actually look great!  I saw a line of 100% organic, or nearly, 100% organic on my holiday last winter.  I even bought a couple of things..which were nice, but VERY expensive.  Part of the expense, I’m sure, was the lovely packaging.  Now don’t get me wrong, I loved their packaging.  If we were a bigger richer company, we might do this too!

But, wait a minute!  Why does a jar of 100% organic moisturizer need a box, anyway?  Wouldn’t a really eco-friendly jar be enough packaging?  Why do a cleanser, toner, mask and body wash all need boxes?  If I bought the whole lovely line of skin care, I WOULD HAVE SIX BOXES!!!

Someone else, a really big European skin care line is introducing a new jar of priceless anti-aging cream, and talking a lot about their, yes, THE BOX!  How bio-degradable and green it is.  How environmentally friendly.  How unnecessary, actually.

So, don’t buy into the idea that too much packaging is O.K. if it’s green, or looks green, or might be green.  Even if it is, it isn’t.  More packaging is what we WAN’T!    Not what we NEED!

Bye for now,

Linda

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